WHY GAMES?
Games reach 35% of the population individually, emotionally and at the best possible TCP.
Marketing games allow you to enjoy the full range of benefits available through a channel that reaches a third of the whole population
BECAUSE ...
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they are they are the biggest magnet for customer acquisition and retention.
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you reach a huge population at a fair price.
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you don't annony but entertain.
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games are pure emotion.
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emotion works miracles creating brand engagement and
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emotion ignites viral behavior.
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a friend's recommendation is the strongest pull-factor. Much stronger than a general marketing message on an annoying banner.
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you boost revenues by combining game and shopping experience.
Market Facts!
23 million Germans regularily play online games.
50% are female.
65% of female players play casual games at least 4 times a week.
50% of female players play every day!